Personal identity was centered around my mother's maiden name NICE. Utilizing the number of letterforms which make up the name I began to explore objects which were comprised or related to the number 4. The cube became the form which I decided to abstract the name around. These are some samples from the branding guidelines.
The Plants & Global Change Research Lab at UConn researches plant life in the context of global warming and climate change. The connecting letterforms are representative of bonds found within the molecule carbon dioxide.